Strategic UGC · Established Voice
The Mel Edit
Strategic UGC that speaks to your audience — women over 40 who hold the purse strings.
Recent Work
Examples of my work below:
Trusted by
I create content for
Wainwrights puppy treats
The Wagging Spaniel natural dog chews
Mushroom Infused Coffee
Living Things Organic UGC
Chatty Insta/TikTok example
Video embeds and additional work samples available on request.
Why Work With Me?
I help brands and agencies reach their potential through eye-catching content. However, you're not just getting a UGC creator; you're getting 26 years of communications and behaviour change strategy in every video.
Hi, I'm Mel. I'm a real woman in my late 40s who happens to have 26 years of relevant career experience behind her, living the life of your next customer. And that combination is exactly what makes my content work.
I'm a Xennial — which means I authentically bridge Gen X and Millennial audiences. That's a demographic with serious spending power, and one that's chronically underrepresented in UGC.
I add value to your brand strategy with social marketing, communications and behaviour change expertise. I understand why people make decisions, what builds trust, and what drives action. That strategic layer is built into everything I create for you.
What Makes Me Different
Six things that only come with a little life experience.
🎯
Real, not polished
My content feels like a recommendation from a trusted friend, not a paid promotion. Because authenticity at midlife is rare, and audiences can tell the difference.
⚡
Fast turnaround, zero drama
I work quickly without cutting corners, and I'm genuinely easy to work with - I am fun!
👩👧
Real life, real audience
Tween kids, a chocolate Labrador called Trevor, a renovated country home, a field, and an English village on my doorstep. Versatile, authentic backdrops as standard.
🎙️
Clear voice, real presence
Trained voiceover experience and the ability to deliver scripted content naturally and confidently.
🌿
Perimenopause and midlife
I am in the thick of perimenopause, juggling kids and boomer parents. I understand the challenges faced by women like me. They want honesty and authenticity.
🔄
Genuinely adaptable
Beauty, wellness, home, food, pets, supplements, personal finance, tech. My niche is my age, not a single category.
What I Offer
Services
I work across beauty, wellness, home, food & drink, pet, supplements, personal finance and tech.
- 01UGC Video — scripted, self-directed, edited or raw files supplied
- 02Multiple hooks & variations for testing
- 03Voiceover & talking-head content
- 04Photo content & stills
My Process
1.
We agree a package to suit your needs. Once the contract is signed and the kick off invoice is paid, you're given access to my client portal, where you can keep track of and review your content.
2.
I research your competitors and target audience. Based on this research I provide recommended video concepts for you to review & approve.
3.
I fully script and plan your video based on our agreed concept. You have the opportunity to review this and provide feedback before filming starts.
4.
I film your content, in line with our agreed script. This includes any to-camera videos, product videos and b-roll footage which will be used in your edited content.
5.
I edit your content, using industry best practices and following the previously agreed script. If I'm producing variations for testing then these will also be edited.
6.
You review & sign off your content, and I provide any amends as per our contract. If size variations are required, these will be provided once the initial 9:16 video is signed off.
Simple. Reliable. Efficient.
Professional content delivered in 3 – 5 working days.
(quicker turnaround negotiable subject to availability)
Kind Words
Mel completely got our brand from the start. She brought real authenticity to the content — showing her dog's genuine reaction to the chews, talking naturally about the ingredients, and framing it as a proper treat moment rather than just a product demo. The result felt like a recommendation from a trusted friend, not an ad. She was an absolute dream to work with — minimal briefing needed, fast turnaround, and the content landed exactly where we needed it to with our audience. We'd work with her again in a heartbeat.
Contact
Let's make something great together.
Tell me about your brand and what you're looking to create — I'd love to hear from you.
Email me directly:
hello@themeledit.com